摘要

作为当下规模庞大的消费群体,Z 世代青年凭借其极具个性化的消费模式,推动情绪价值消费跻身主流.其情绪价值消费呈现出与以往不同的时代特征:算法驱动情绪画像实现精准情感匹配,虚拟商品与符号化消费填补现实情感缺口,后物质主义价值观推动情感附加值溢价支付,情绪消费成为圈层身份建构的文化资本.这种情绪价值消费虽然从资本、技术、青年主体性等维度迎合了时代需要,但其背后也潜藏着资本裹挟、情感降级、隐私让渡、价值异化等现实隐忧.因此,需从制度规约、平台治理、素养培育与情感共振四维协同发力,才能正确引导Z 世代的情绪价值消费,推动Z 世代实现精神生活的高质量发展.; As a large consumer group at present,the Generation Z promotes emotional value consumption into the mainstream with their highly personalized consumption patterns.Its emotional value consumption presents distinctive contemporary char-acteristics:algorithm-driven emotional profiling achieves precise emotional matching;virtual goods and symbolic consumption fill the emotional gap in reality;post-materialist values drive the premium payment for emotional added value;and emotional consumption becomes cultural capital for the construction of circle identity.Although such emotional value consumption meets the needs of the times in terms of capital,technology and youth subjectivity,it also hides practical hidden risks such as capital coercion,emotional degradation,privacy transfer and value alienation.Therefore,it is necessary to coordinate efforts in four di-mensions:institutional regulation,platform governance,literacy cultivation and emotional resonance,so as to correctly guide the emotional value consumption of Generation Z and promote its high-quality development of spiritual life.

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