摘要

讲好中国故事事关中国国家形象的塑造与国际话语权的提升,是新时代加强国际传播能力建设的重要任务.然而,当前中国故事在国际化传播进程中仍受制于渠道壁垒、沟通瓶颈与认同障碍三重现实困境,面临着"有理说不出""说了传不开""传开叫不响"的尴尬境地.以 TikTok 和小红书为代表的社交平台却凭借用户共创、技术赋能、多元互动等优势,成功为中国故事"走出去"破局.有鉴于此,未来中国故事的国际化传播可以此为突破口,通过构建平台、方式和内容三位一体的传播策略,系统性破解中国故事"出海"难题,切实提升国际传播效能:以建设融通世界的社交平台为关键,打破渠道壁垒;以创新融贯东西的沟通方式为支撑,疏通沟通瓶颈;以打造融通中外的故事内容为核心,跨越认同障碍.; Telling China's stories well is vital to shaping China's national image and enhancing its global discourse power,serv-ing as a key task in strengthening international communication capabilities in the new era.However,China's stories in the process of international dissemination are still constrained by three practical challenges:channel barriers,communication bottlenecks,and identity obstacles,facing the awkward situation of"having sound arguments but being unable to articulate them,being unable to spread them widely,and being unable to resonate when spread".Social platforms represented by TikTok and Xiaohongshu,however,have successfully broken through these barriers for China's stories to"go global"by leveraging advantages such as user co-creation,technological empowerment,and diverse interactions.This can serve as a breakthrough point to build a trinity com-munication strategy of platform,method and content,enabling a systematic resolution to the challenges of China's stories"going overseas"and effectively enhancing international communication efficacy:building social platforms that integrate the world as the key to breaking channel barriers;innovating communication methods that integrate Eastern and Western perspectives as the support to clear communication bottlenecks;and creating story content that bridges domestic and international audiences as the core to cross identity obstacles.

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