摘要

源于美国TikTok 禁令,大量自称"TikTok 难民"的外国网友纷纷涌入中国社交媒体平台小红书.在这场数字迁徙中,以青年群体为主的小红书原住民,通过积极参与社交互动、共同维护平台治理、广泛开展文化传播等形式与外国网友进行了一场具有深远意义的跨文化交流,展现出小红书青年集身份、情感、文化和价值于一体的强烈群体认同.内在心理驱动、技术逻辑支撑、社会环境影响等多元力量共同塑造出这一文化景观.我们要以辩证的眼光看待小红书青年群体认同行为,警惕虚假信息传播、意识形态渗透、认知边界固化的挑战,从内容打造、技术供给、价值引领等方面加强对社交媒体青年群体认同行为的引导力度,营造和谐健康的网络生态.; Following the US TikTok ban,a large number of foreign netizens,calling themselves"TikTok refugees",have flood-ed into China's social media platform Xiaohongshu.In this digital migration,the original residents of Xiaohongshu,primarily young people,have engaged in a profound cross-cultural exchange with foreign netizens through active social interactions,joint efforts to maintain platform governance,and extensive cultural dissemination.This demonstrates a strong sense of group identity among Xiaohongshu's youth,integrating identity,emotion,culture,and values.Internal psychological drive,technical logic,and social environment collectively shape this cultural landscape.We should view the identity-building behavior of Xiaohongshu's youth with a dialectical perspective,being vigilant against the challenges of false information spread,ideological infiltration,and solidification of cognitive boundaries.Efforts should be made to strengthen guidance on the behavior of Xiaohongshu's youth in content creation,technology supply,and value leadership,fostering a harmonious and healthy online ecosystem.

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